Do you guys remember the whole "eye" thing?
|source 1, 2, 3|
Of course you do.
And I do realize that it's not over by any means - considering that the "evil eye" is as old as...well, probably the first teenage daughter/mother relationship,
but I do think that the last couple of years saw a serious resurgence of the symbol as the fashion motif du jour.
Dannijo likely played a pretty big role in this. They took something traditionally kitschy and made it "high fashion". They transformed something I initially scoffed at into something I desired.
So when I saw the duo's new motif, the DAISY, I sort of subconsciously jumped on the good ol' bandwagon.
(or bike. let's go with bike.)
Which REALLY annoys me. Especially since my first reaction was to say that the jewelry was cheap looking and trinket-like.
So what the heck am I doing??
How does one company have the alarming power to transform something from
cheap into "chic"?
I'm aware that this question is as old as time,
and that the halo effect is the basis of all marketing,
How can even my little over-analytical mind be so easily swayed?
I mean, it took me all of 3 days to surrender.
I've had Lord of the Rings marathons for longer than that.
|daisy blouse: thrifted (similar & good price here), pants: Lauren Conrad for Kohl's, shirt: Stylemint, shoes: Windsor Smith Gillie|
& mom, please don't comment on my posture.
What is it about "the cool factor" that I just can't resist?
Is it instinctual?
Am I perpetually predisposed to be a slave to the trendsetters?
Am I abnormally manipulable?
Photos by Matt Engelhart.