Every once in a while, I meet people who work in the "Fashion" industry that don't make me want to punch myself in the face.
Tanya and Ivan are two of those people.
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| Ivan Gilkes + Tanya Sheikh |
Owners of the store In Support Of, in the Meatpacking District, the duo proves that "Fashion" doesn't have to mean what you think it means, while assigning a whole new meaning to style.
With pieces selected from a curated set of up-and-coming designers, In Support Of features the hand-picked pieces from the best of new talent in NYC and elsewhere.
The duo // House of 950 Tyveck Scrimmage Tee
The boutique is an art show of sorts, displaying the clothes in a manner akin to a gallery, but less pretentious and obnoxious.
The stories behind each piece of clothing in the shop are almost as cool as its owners.
With interesting tidbits — like how one line is inspired by the two designers' fathers, one who is a surfer and one who is a hunter — and alluring anecdotes about the inspiration behind various items, everything on display instantaneously comes alive, not only via Ivan or Tanya's passion for the piece itself, but for the story behind it.
Approachable, amiable, ambitious and aspirationally stylish — the masterminds behind In Support Of make the store my #1 new favorite space in NYC.
I fell in love 1,000 times again with the eclectic, yet wearable, nature of the select designs, and I love their mission to encourage young designers to create.
In some cases, ISO is the only location to carry a certain designer in the US. (EX: Steven Tai)
If you're in the neighborhood and want to meet cool people, see cool clothes, and experience a cool environment, check out In Support Of.
But call me first.
'Cause I wanna come.
CF. Goldman Silk Tunic (aka: My Favorite Thing in the Store)
Cheers.
Girl, you know I"m going to do just that. I'll call you so we can meet at this store. It's not far from my sister's pad. And then maybe we can go grab coffee.
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